Digital transformation: impact on 70% of companies + Netflix case
Discover why 70% of companies that don't go digital today could disappear. Strategies, success stories (Netflix, CEMEX), and a step-by-step guide.
In a world where technological innovation is happening at lightning speed, digital transformation has become the driving force behind business digitalization, driving automation and data analysis strategies. It's no longer optional: it's an urgent necessity for any organization that wants to remain competitive, relevant, and offer personalized digital experiences to its customers.
1. Why could the 70% of companies that don't go digital today disappear?
This isn't an alarmist prediction: it's a reality backed by data, trends, and tangible case studies. And here at Avantech, we've experienced it firsthand for nearly three decades, working with companies of all sizes through our services. Companies that don't digitize could disappear in the next five years.
2. What is digital transformation, really?
Digital transformation isn't just about replacing paper with systems or implementing trendy technology. It involves completely rethinking how a company creates value, how it operates internally, and how it strategically relates to its environment.

Image created by Avantech using graphic elements from Canva.com.
We're talking about:
- Automation of key processes.
- Data-driven decision-making.
- Personalized digital experiences.
- More agile, profitable, and sustainable business models.
And above all, a new mindset: open to change, customer-centric, and enabled by technology.
#3. Avantech's vision: Digital transformation with purpose
A model centered on people, processes, and strategy
With 28 years of experience, at Avantech we have supported companies of all sizes and sectors toward effective business digitalization. 3 key factors:
- Qualified talent that understands the digital and business environment.
- Proven experience across multiple industries.
- Tested methods, focused on concrete results.
Every project we take on is approached with a 100% consultative approach. We listen, analyze, propose, and execute alongside the client. We familiarize ourselves with their current reality, design the desired future, and draw up the roadmap to get there. We establish processes with clear metrics, optimize them, implement changes, and refine each stage until we meet—and often exceed—the established objectives.
And when the processes are stabilized, we implement the necessary technologies to achieve digitalization. This is how we, together with our clients, build a real, sustainable transformation aligned with their strategic vision.
4. Why is it urgent to digitally transform now?
70% of companies that don't digitalize today could disappear within 5 years.
Today, customers demand:
- Agile, real-time responses.
- Personalized services.
- Digital channels available 24/7.
Technology doesn't wait. And neither do consumers.
5.3 Cases that inspire transformation
1 Netflix: From mailing DVDs to dominating global digital entertainment.
2 Domino's Pizza: It reinvented itself as a technology company that sells pizzas.
3 CEMEX: One of the world's largest cement companies integrates AI, digital logistics, and advanced analytics to optimize its global operations.
They all understood the same thing: it's not just about changing systems, but about transforming the way they do business. **

Image created by Avantech using graphic elements from Canva.com.
6. Where is the challenge?
Digital transformation doesn't fail due to a lack of technology.
It fails when people aren't prepared and a 360-degree strategy isn't considered, where all employees are important factors and must be led, from a corporate culture perspective, toward achieving the objectives the company sets for its digital transformation. Many companies acquire expensive software without being clear about what problem they are solving or whether their team is ready for that change. That's why, at Avantech, we always start with a deep understanding of the business and its culture. Change begins with:
- Moving from traditional leadership to transformational leadership
- Hiring A+ talent
- A culture open to innovation
- A culture of process-based quality
- Processes aligned with strategic objectives
- Adopting market best practices
- Commitment from everyone to make things happen in a timely manner.
6.1 How to get started?
Digital transformation is a journey. And like any great journey, it begins with a first step. Here are some key points:
- Clear diagnosis: Where are you today? What's hurting? What do you want to achieve?
- Design of the desired situation: What would your company be like if it were operating at 100%?
- Definition of indicators: What isn't measured can't be improved.
- Process optimization: Improve before automating.
- Technology implementation: Choose tools aligned with your reality.
- Stabilization and evolution: Ensure that changes work in the long term.

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This approach is precisely what we apply at Avantech, and it is what has allowed us to deliver measurable results over the years.
6.2 Is it worth it?
Definitely yes.
Companies that digitalize effectively achieve:
- Productivity increases of at least 40%.
- Operating cost reductions of 30%.
- Better customer experiences.
- Greater talent retention and adaptation to change.
And the best part?
Often, a large initial investment isn't required, but rather a clear strategy and the right partners.
7. Transformation is not just for large corporations
At Avantech, we've worked with SMEs and large corporations. And we know that today there are accessible, scalable, and powerful tools for all business sizes.
From cloud solutions to artificial intelligence applied to administrative processes, there are hundreds of possibilities that allow you to digitize without breaking the budget.
8. A look from Avantech's experience.
Looking back at the initial emergence of the concept of digital transformation, it emerged in 2004. It was defined as the changes that digital technology brings to human life.
However, it wasn't until 2011 (14 years ago) that this concept became established. From that moment on, it has had an impact on communication, access to information, business processes, and, today, on the lives of everyone.
Therefore, we can confirm that any company that wants to be competitive and remain so over time, regardless of the market in which it operates, will benefit from the successful implementation of a digital transformation strategy.
8.1 Avantech, your ally in digital evolution
At Avantech, we don't sell software. We create solutions with purpose.
We transform businesses by understanding their real challenges, supporting them with strategy, methodology, and technology. And most importantly: we are committed to their results.
Because we understand that digital transformation is not about having more technology, but about achieving better businesses.
9. The future has already begun. Are you ready?
Digital transformation isn't a destination, it's an attitude. It's a decision to evolve, to anticipate, to lead.
And at Avantech, we're ready to do it with you.
Want to know where to start? Schedule a free consultation with our experts.
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